Make your business seem bigger with a few technology tricks

Jan 22, 2014
Make your business seem bigger with a few technology tricks

Whether you run your business out of your garage, home office or car, you want to appear professional, maybe even bigger than you are, right?

Small businesses can use a few tricks of technology to look and sound like big corporations.They include:

Automated receptionists. These programs answer business calls with a professional message that then routes callers to wherever you are. eVoice is a good example, with monthly plans ranging from $12.99 for freelancers and “solopreneurs” to $29.99 for small businesses with two to 25 users. The plans include all the bells and whistles you’d expect from a pricier PBX phone system. Another option is 8x8. Or experiment with your own phone service’s voicemail system. Sometimes they’re more sophisticated than you think, with services that include multiple greetings, call forwarding and other options.

Accounting software. Programs like Xero will keep your invoices looking sophisticated and professional. More important, they will crunch the numbers accurately to prevent undercharges, overcharges or other errors that could erode your clients' trust. Other programs include Simple Invoices (free), Hiveage and, of course, our old standby, QuickBooks.

Address validation. Don’t let a typo slip into your street address, whether it’s on your website or a database. How frustrating would that be for a potential customer? SmartyStreets, for example, ensures your business will always be found – in person or by mail. It corrects and standardizes addresses, geocodes latitude and longitude and appends ZIP+four codes.

For more ideas …

- Visit Small Business Heroes’ article “11 tools that will instantly make you look more professional.”

- Sign up for this free SCORE webinar, “How to Use Business Communications Capabilities to Look Bigger,” scheduled for Feb. 6.