Leap competitors in a single bound with online marketing

Nov 13, 2012
Leap competitors in a single bound with online marketing

Look, up in the sky. It's a bird. It's a plane. No, it's ... inbound marketing!

Never heard of it? No offense, but you're out of the loop - and it could be hurting your sales, experts say.

But you can learn the difference between inbound and outbound -- and what it means for your business -- at a seminar this week in Hampton Roads. "How to Crush Your Competition with Inbound Marketing" is from 11:30 a.m. to 1 p.m. Nov. 15 at the Virginia Beach Convention Center.

Douglas Burdett, founder of Artillery Marketing in Norfolk, will describe how search engine optimization, blogging and other "inbound" online strategies are more effective than traditional outbound methods like telemarketing and direct mail.

Inbound marketing is also more affordable, generating high-quality leads for 62 percent less, according to research.

The seminar is sponsored by the Hampton Roads chapter of the American Marketing Association. To register, click here.