How to market your elder-care business
Did you know there's a marketing guru who helps elder-care businesses?
Last month our new feature "Hot Biz How-To" profiled local entrepreneurs in the elder-care industry. As baby boomers age, the elder-care industry is booming. Maybe you run an assisted-living center, or you're thinking of starting a transportation service for seniors.
But marketing can be a challenge. Marla Levie, owner of the Illinois-based Focus on Aging, has helped elder-care businesses promote their companies for more than 20 years. She was recently featured in the University of Illinois School of Social Work's magazine, The Column.