MARKETING

Wednesday, April 9, 2014 - 16:40
Provocative. Educational. Controversial. Memorable. The latest mastermind behind those unforgettable ads from People for the Ethical Treatment of Animals will present “Extreme Marketing: PETA’s Unconventional, Enduring Presence in Pop Culture” from11:30 a.m. to 1 p.m. May 8 at...
Sunday, March 16, 2014 - 09:44
As a tip o’ the hat to St. Patrick’s Day, we’re spotlighting Irish-themed small businesses in Hampton Roads. Don’t just patronize them this week. Support these entrepreneurs year-round. Many thanks to Irish in Virginia – a community group whose members preserve their...
Sunday, February 23, 2014 - 10:34
Thumbs-up. Thumbs-down. Five stars. No stars. Liked. Unliked. For most businesses these days, there's no escaping getting reviewed online. That's why the U.S. Small Business Administration recently partnered with Yelp to help business owners learn how to generate positive online...
Monday, January 13, 2014 - 22:28
So you're liked, friended, re-tweeted and followed, but still no sales? Check out these recent articles to jumpstart your social media marketing: 3 tips to get the most out of social media (SCORE) Social media word of mouth (SCORE) How to use social media to make sales (Forbes) The 10...
Friday, December 20, 2013 - 08:41
Is your business good to go? Your customers are increasingly using smartphones, tablets and other mobile devices to shop for products or services. On Thanksgiving and Black Friday, mobile traffic represented nearly 40 percent of online retail visits, according to the “Black Friday Report...
Monday, October 28, 2013 - 13:30
It's not too late to scare up some Halloween business, nor is it too early to start planning for the Yuletide season. We've culled some of the best tips for holiday marketing right here - from trick-or-treat to Auld Lang Syne. HALLOWEEN Any business can put a spooky spin on sales, say...
Sunday, September 29, 2013 - 09:45
The number of Hispanic business owners is growing rapidly, particularly in South Atlantic states such as Virginia, and resources for those entrepreneurs are increasingly available. In the last decade, Hispanic-owned businesses have doubled, going from 1.5 million in 2002 to an estimated 3.1...
Sunday, August 11, 2013 - 07:45
Small retail businesses can easily talk about their products and services once a potential customer is in front of them. However, getting their attention on social media can be a difficult maze to maneuver. The first rule is to find which social media avenue best fits the business, according to...
Sunday, August 4, 2013 - 15:17
Last week our social media experts provided so many good tips about handling negative reviews, we couldn't fit them all in by deadline. So here's the best of the rest, courtesy of these sources: Debby Girvan, president of Flair Communication in Fredericksburg and digital marketing...
Saturday, July 27, 2013 - 15:07
Founded 40 years ago in Norfolk, specialty-food retailer Taste Unlimited now serves its Virginia peanuts, Southern cheddar cheese straws and other goodies at six stores throughout Hampton Roads. It also has another location: Facebook. Since joining in May 2009, Taste has gained a loyal following...