MARKETING

Monday, July 14, 2014 - 20:49
Over the last month, local businesses have scored some goals of their own by using the World Cup to attract customers and generate sales. O’Connor Brewing Co., a microbrewery in Norfolk, hosted viewings for the U.S. matches. Hundreds of soccer fans and craft-beer aficionados crowded the...
Monday, June 16, 2014 - 14:13
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. In order to avoid the need to make duplicate entries while...
Monday, June 2, 2014 - 20:01
Depending on the type of business, summer can be a boon or a bust. A swimwear shop will undoubtedly fare better than a boutique that sells leather apparel. Other enterprises, such as home-improvement stores, can revamp their promotions and strategies to match the season. Meanwhile, many...
Wednesday, May 14, 2014 - 18:43
When it comes to promoting its cause, Norfolk, Va.-based People for the Ethical Treatment of Animals has a lot of bark … and bite. PETA’s provocative print ads, videos and sidewalk protests have put the animal-rights organization on the map and in people’s minds. You can, too...
Saturday, May 10, 2014 - 12:24
CIO — Today, businesses have more ways -- and places -- than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources, can be difficult. While social media marketing is generally...
Wednesday, April 30, 2014 - 08:56
The pressure to interact on social media sites can be overwhelming for most small business owners. The choices seem endless: Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, TripAdvisor and now... Yammer? An upcoming seminar in Hampton will help small businesses sort through the "...
Wednesday, April 9, 2014 - 17:40
Provocative. Educational. Controversial. Memorable. The latest mastermind behind those unforgettable ads from People for the Ethical Treatment of Animals will present “Extreme Marketing: PETA’s Unconventional, Enduring Presence in Pop Culture” from11:30 a.m. to 1 p.m. May 8 at...
Sunday, March 16, 2014 - 10:44
As a tip o’ the hat to St. Patrick’s Day, we’re spotlighting Irish-themed small businesses in Hampton Roads. Don’t just patronize them this week. Support these entrepreneurs year-round. Many thanks to Irish in Virginia – a community group whose members preserve their...
Sunday, February 23, 2014 - 11:34
Thumbs-up. Thumbs-down. Five stars. No stars. Liked. Unliked. For most businesses these days, there's no escaping getting reviewed online. That's why the U.S. Small Business Administration recently partnered with Yelp to help business owners learn how to generate positive online...
Monday, January 13, 2014 - 23:28
So you're liked, friended, re-tweeted and followed, but still no sales? Check out these recent articles to jumpstart your social media marketing: 3 tips to get the most out of social media (SCORE) Social media word of mouth (SCORE) How to use social media to make sales (Forbes) The 10...