Sunday, February 23, 2014 - 10:34
Thumbs-up. Thumbs-down. Five stars. No stars. Liked. Unliked.
For most businesses these days, there's no escaping getting reviewed online.
That's why the U.S. Small Business Administration recently partnered with Yelp to help business owners learn how to generate positive online...
Monday, January 13, 2014 - 22:28
So you're liked, friended, re-tweeted and followed, but still no sales? Check out these recent articles to jumpstart your social media marketing:
3 tips to get the most out of social media (SCORE)
Social media word of mouth (SCORE)
How to use social media to make sales (Forbes)
Friday, December 20, 2013 - 08:41
Is your business good to go?
Your customers are increasingly using smartphones, tablets and other mobile devices to shop for products or services. On Thanksgiving and Black Friday, mobile traffic represented nearly 40 percent of online retail visits, according to the “Black Friday Report...
Monday, October 28, 2013 - 13:30
It's not too late to scare up some Halloween business, nor is it too early to start planning for the Yuletide season. We've culled some of the best tips for holiday marketing right here - from trick-or-treat to Auld Lang Syne.
Any business can put a spooky spin on sales, say...
Sunday, September 29, 2013 - 09:45
The number of Hispanic business owners is growing rapidly, particularly in South Atlantic states such as Virginia, and resources for those entrepreneurs are increasingly available.
In the last decade, Hispanic-owned businesses have doubled, going from 1.5 million in 2002 to an estimated 3.1...
Sunday, August 11, 2013 - 07:45
Small retail businesses can easily talk about their products and services once a potential customer is in front of them. However, getting their attention on social media can be a difficult maze to maneuver.
The first rule is to find which social media avenue best fits the business, according to...
Sunday, August 4, 2013 - 15:17
Last week our social media experts provided so many good tips about handling negative reviews, we couldn't fit them all in by deadline. So here's the best of the rest, courtesy of these sources:
Debby Girvan, president of Flair Communication in Fredericksburg and digital marketing...
Saturday, July 27, 2013 - 15:07
Founded 40 years ago in Norfolk, specialty-food retailer Taste Unlimited now serves its Virginia peanuts, Southern cheddar cheese straws and other goodies at six stores throughout Hampton Roads.
It also has another location: Facebook. Since joining in May 2009, Taste has gained a loyal following...
Tuesday, June 25, 2013 - 19:51
Who are our favorite entrepreneurs? Cox Business recently polled 605 U.S. small business owners to find out. Their responses were a posthumous nod to three men who shaped their generations with innovative thinking. (They would also make fascinating dinner-party guests.)
1. Steve Jobs (21...
Thursday, June 6, 2013 - 10:45
From home improvement to backyard brewing, the do-it-yourself trend is hot these days – and that includes grassroots marketing for budget-conscious business owners.
June is “Entrepreneurs Do It Yourself Marketing Month,” according to Chase’s Calendar of Events. To...